pr and media relations

BVI.EU

International communication for the Belgian market leader in green business parks

BVI.EU has been a developer of mixed-use business parks, SME units & build-to-suit buildings for over 20 years. Their many years of experience recently extend beyond our borders as well. With projects in both France and Germany, they are introducing their green philosophy to Belgium's largest neighbouring countries and also two of the largest countries in Europe. BVI.EU does not hide its ambition to expand further in Belgium and beyond.

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Maes 0.0%

Awareness campaign against drinking and driving in association with The Wolfpack

Maes 0.0% is a sponsor of the Deceuninck-Quick-Step Cycling Team or, as they like to call themselves, "The Wolfpack". The brewery sees the Wolfpack as the ideal ambassadors to draw attention to a highly topical issue: "don't drink & drive". To strengthen that message, the riders dressed up in a special jersey for the GP Samyn (2021).

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Stefano Boeri for Triple Living

Media carousel for the world-famous architect Stefano Boeri

Italian architect Stefano Boeri travelled to Antwerp to inaugurate his first building on Belgian soil, the Palazzo Verde by Triple Living. Our job was to get the maximum media coverage out of it. It was a great opportunity, and we achieved fantastic results.

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Triple Living

Impactful media relations and solid reputation management for Belgium's leading project developer

The Antwerp-based project developer Triple Living embodies architectural gems by teaming up with internationally renowned architects. We give them strategic advice on reputation and crisis management combined with regular media training.

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Starcasino Koers Zoekt Vrouw

A talent show in search of female cyclocross talent

The women of the Starcasino Team were looking for new cyclocross talent and therefore travelled through Flemish fields looking for a new star for their red brigade. Three ladies made it to the final stage where one of them won a coveted professional contract with the star team. In this project, we showed our best strategic and executive side. The turnaround time was less than a week so our responsiveness and flexibility had to be top notch. We came up with a good strategy that created maximum impact followed by a solid execution. We used a targeted approach for the Flemish and international press and launched a general press release mixed with regional versions.

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Foodmaker

Taking PR to the next level for the healthy restaurant chain

Foodmaker, a bold brand with a rock star CEO, embodies fantastic food and a great vision on healthy living. When they asked us to help optimise their PR efforts, we were over the moon. We’ve been helping them with strategic communications advice, story mining, copywriting, and PR outreach in the north and south of the country since March 2020.

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Silversquare

Opening a trendy co-working spot in the middle of a crisis

Opening a new co-working spot during the Covid-19 crisis is clearly a challenge. In terms of business, but also communication. However, the opening of Silversquare's newest co-working spot, Bailli, was a huge opportunity to share the company’s exciting growth ambitions.

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Brussels Flight Simulators

Launching the first F-16 simulators on Belgian soil

Brussels Flight Simulators called on Brum Smith to professionalize and intensify its marketing activities and give sales a boost. We designed an integrated social media advertising, public relations and communications campaign.

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BVI.BE

Inauguration of business parks in Wallonia

BVI.BE, the Belgian pioneer of SME and business parks, wanted to create awareness and visibility for a new business park in Wavre in Wallonia. Despite a first brief on achieving local media coverage, we were actually able to generate qualitative coverage on a national scale. An excellent example of the impact of our journalistic approach.

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Zyzo

Launching the Belgian tablet for seniors

The team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.

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Case studies& clients.