pr and media relations

Arxia – Driving external visibility and political recognition for the private security sector

Positioning private security as an indispensable partner to public services through strategic communication.

As public services face increasing pressure and the security landscape continues to evolve, the need for stronger collaboration between public and private actors has never been greater. To support this conversation, Arxia organised a ministerial visit to enhance the crucial role private security plays in ensuring public safety. To maximise the initiative’s impact beyond the event itself, they partnered with us for strategic communication and public affairs support. Our objective was clear: transform a sector visit into a broader public-interest conversation and reinforce the political recognition of private security as a key societal partner.

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BVI.EU - Green Business Park Nivelles Nord

How strong media relations amplified exposure on BVI.EU’s Nivelles Nord project

BVI.EU, a renowned developer of mixed-use business parks, SME units and build-to-suit buildings, has consistently delivered exceptional projects for over two decades. This case study highlights the importance of strategic public relations (PR) in maximising media exposure and maintaining strong relationships with key media players in the Brabant Wallon region.

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Brussels Flight Simulators

Launching the first F-16 simulators on Belgian soil

Brussels Flight Simulators called on Brum Smith to professionalize and intensify its marketing activities and give sales a boost. We designed an integrated social media advertising, public relations and communications campaign.

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Zyzo

Launching the Belgian tablet for seniors

The team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.

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Case studies& clients.