What we do.

PR & Media Relations.

PR tells your story, delivers information, builds familiarity and confidence, and generates credibility. When it's done right, PR is an integral part of the sales process because it can be the most cost efficient and persuasive channel.*

And we will help you do it right and strategically. At Brum Smith, we apply a journalistic approach when doing media relations. If you have a compelling story or thought-provoking opinion, that's great. We'll pitch the hell out of it and make sure you get the media attention you deserve. But if you don't, we can help you make your story more relevant by tuning into social, cultural and economic trends.

Story-mining workshops will help us find news angles to help position your organisation in the media strategically.

Our founder Bram Smets has been a spokesperson for various companies including Eurostar and Edenred for ten years, and knows the Belgian and international media landscape like the back of his hand.

*Business Insider

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Media training & public speaking.

At Brum Smith we believe that anyone can become a decent speaker. Whether it's in front of a camera or a huge crowd. The secret lies in preparation. Did you know that Steve Jobs put months of preparation into a keynote speech? As a former spokesperson, Brum Smith founder Bram Smets knows all the ins and outs of dealing with media. The tips & tricks you can use to take control of an interview, and journalist traps to watch out for.

Speaking in front of an audience is slightly different to a one-to-one interview, but the techniques can be similar. Bram has given media and public speaking trainings to more than 100 executives from a broad range of industries. Explaining difficult things simply and applying a clear structure to speeches and interviews is Bram's cup of tea.

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Social media.

Social media is an essential part of your marketing mix. Unlike any other form of marketing, social media allows you to engage directly with your prospects and clients in a two-way/multi-way dialogue.

Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve a result.

We will help you to optimise your social media efforts and assist you in achieving the results you're aiming for.

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Crisis & issues.

"Never let a good crisis go to waste". We all know this famous quote by Winston Churchill, but in fact, it's easier said than done. At Brum Smith, we not only help you to manage a crisis when it breaks out, but also, and more importantly, we help you to avoid one.

We help organisations prepare for a (potential) crisis, by putting together a robust crisis communications manual and organising crisis simulations for everyone involved, internally and externally.

A crisis such as a fire, storm or corona virus outbreak can never be entirely avoided, but the impact can be seriously limited if you prepare in advance. If your company has not only a reactive but also a proactive stakeholder program. Partnerships, allies and advocates are shaped before, not during a crisis.

Brum Smith founder Bram Smets was on call as Eurostar spokesperson in 2009 when the biggest crisis that ever hit the high speed rail operator broke out. He helped in managing the crisis when it occurred and in implementing the recovery plan. At Ketchum, he was involved in many more crisis situations for his clients, from product recalls, fires, major lay-offs to restructuring.

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Reputation management.

"It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you will do things differently." Another famous quote by Warren Buffet that says it all. Furthermore, according to the ICCO World PR Report 2020, reputation is consistently ranked by corporate leaders as their most valuable asset and is expected to be a key area of growth over the next five years. Nearly 40% of consumers have come to distrust traditional advertising — but a majority will take online peer reviews in good faith as more reliable and authentic.

We can help you build your reputation in two ways:

Proactively: help you project a positive image of your CEO, management, brand or enterprise.

Reactively: help you manage a crisis or media disaster and limit negative impact on your company's reputation, and even help you emerge stronger.

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Influencer marketing.

Influencer marketing is not a fad, it's here to stay. Brands are set to spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence estimates in Mediakix. It’s not a tool or an objective as such, but should be part of the (digital) marketing mix.

Influencers should be seen as content creators, not reporters. They act like a filter and make a brand story more relevant to its audience.

There's more to influencer marketing than simply having the right contacts. It's about how to approach influencers, how to brief them properly and how to measure the success of a campaign.

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