PR tells your story, delivers information, builds familiarity and confidence, and generates credibility. When it's done right, PR is an integral part of the sales process because it can be the most cost efficient and persuasive channel.*
And we will help you do it right and strategically. At Brum Smith, we apply a journalistic approach when doing media relations. If you have a compelling story or thought-provoking opinion, that's great. We'll pitch the hell out of it and make sure you get the media attention you deserve. But if you don't, we can help you make your story more relevant by tuning into social, cultural and economic trends.
Story-mining workshops will help us find news angles to help position your organisation in the media strategically.
Our founder Bram Smets has been a spokesperson for various companies including Eurostar and Edenred for ten years, and knows the Belgian and international media landscape like the back of his hand.
At Brum Smith we believe that anyone can become a decent speaker. Whether it's in front of a camera or a huge crowd. The secret lies in preparation. Did you know that Steve Jobs put months of preparation into a keynote speech? As a former spokesperson, Brum Smith founder Bram Smets knows all the ins and outs of dealing with media. The tips & tricks you can use to take control of an interview, and journalist traps to watch out for.
Speaking in front of an audience is slightly different to a one-to-one interview, but the techniques can be similar. Bram has given media and public speaking trainings to more than 100 executives from a broad range of industries. Explaining difficult things simply and applying a clear structure to speeches and interviews is Bram's cup of tea.
"Never let a good crisis go to waste". We all know this famous quote by Winston Churchill, but in fact, it's easier said than done. At Brum Smith, we not only help you to manage a crisis when it breaks out, but also, and more importantly, we help you to avoid one.
We help organisations prepare for a (potential) crisis, by putting together a robust crisis communications manual and organising crisis simulations for everyone involved, internally and externally.
A crisis such as a fire, storm or corona virus outbreak can never be entirely avoided, but the impact can be seriously limited if you prepare in advance. If your company has not only a reactive but also a proactive stakeholder program. Partnerships, allies and advocates are shaped before, not during a crisis.
Brum Smith founder Bram Smets was on call as Eurostar spokesperson in 2009 when the biggest crisis that ever hit the high speed rail operator broke out. He helped in managing the crisis when it occurred and in implementing the recovery plan. At Ketchum, he was involved in many more crisis situations for his clients, from product recalls, fires, major lay-offs to restructuring.
Influencer marketing is not a fad, it's here to stay. Brands are set to spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence estimates in Mediakix. It’s not a tool or an objective as such, but should be part of the (digital) marketing mix.
Influencers should be seen as content creators, not reporters. They act like a filter and make a brand story more relevant to its audience.
There's more to influencer marketing than simply having the right contacts. It's about how to approach influencers, how to brief them properly and how to measure the success of a campaign.