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Triple Living

Impactful media relations and solid reputation management for Belgium's leading project developer

The Antwerp-based project developer Triple Living embodies architectural gems by teaming up with internationally renowned architects. They use sustainable, green techniques and a mix of different housing types to transform top locations into future-proof neighborhoods where it is pleasant to live and work. Triple Living does not put up buildings, but visions of life. Brum Smith engages with the management and employees of Triple Living on a daily basis, breathing life into a so-called newsroom. It was our idea, together with the management of Triple Living, to regularly explore unknown pathways for new stories that live within the company, develop them in all kinds of shapes, and use them cleverly in varied types of media.

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Starcasino Koers Zoekt Vrouw

A talent show in search of female cyclocross talent

The women of the Starcasino Team were looking for new cyclocross talent and therefore travelled through Flemish fields looking for a new star for their red brigade. Three ladies made it to the final stage where one of them won a coveted professional contract with the star team. In this project, we showed our best strategic and executive side. The turnaround time was less than a week so our responsiveness and flexibility had to be top notch. We came up with a good strategy that created maximum impact followed by a solid execution. We used a targeted approach for the Flemish and international press and launched a general press release mixed with regional versions.

read more

Foodmaker

Taking PR to the next level for the healthy restaurant chain

Foodmaker, a bold brand with a rock star CEO, embodies fantastic food and a great vision on healthy living. When they asked us to help optimise their PR efforts, we were over the moon. We’ve been helping them with strategic communications advice, story mining, copywriting, and PR outreach in the north and south of the country since March 2020.

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Silversquare

Opening a trendy co-working spot in the middle of a crisis

Opening a new co-working spot during the Covid-19 crisis is clearly a challenge. In terms of business, but also communication. However, the opening of Silversquare's newest co-working spot, Bailli, was a huge opportunity to share the company’s exciting growth ambitions. Being a story with several angles, we advised Silversquare to take two bites of the cherry: a 2-step approach focusing first on corporate and business media, and then the design press. This approach, combined with our solid media network and pitching skills, worked out really well and generated enthusiastic articles in key media outlets such as De Tijd, Le Soir, La Libre Belgique, l'Echo and Bruzz.

read more

Brussels Flight Simulators

Launching the first F-16 simulators on Belgian soil

Brussels Flight Simulators called on Brum Smith to professionalize and intensify its marketing activities and give sales a boost. We designed an integrated social media advertising, public relations and communications campaign.

read more

Test Aankoop - Test Achats

Boosting subscriptions for the Belgian consumer body

The Belgian consumer body known as Test Aankoop - Test Achats was struggling to increase its subscriptions and had designed a new marketing campaign to do so. However, they wanted to try something new, which they believed in but didn't know quite how to implement strategically. So they called on Brum Smith to design and implement a lifestyle influencer marketing campaign.

read more

BVI.BE

Inauguration of business parks in Wallonia

BVI.BE, the Belgian pioneer of SME and business parks, wanted to create awareness and visibility for a new business park in Wavre in Wallonia. Despite a first brief on achieving local media coverage, we were actually able to generate qualitative coverage on a national scale. An excellent example of the impact of our journalistic approach.

read more

Zyzo

Launching the Belgian tablet for seniors

The team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.

read more

Triple Living

Impactful media relations and solid reputation management for Belgium's leading project developer

The Antwerp-based project developer Triple Living embodies architectural gems by teaming up with internationally renowned architects. They use sustainable, green techniques and a mix of different housing types to transform top locations into future-proof neighborhoods where it is pleasant to live and work. Triple Living does not put up buildings, but visions of life. Brum Smith engages with the management and employees of Triple Living on a daily basis, breathing life into a so-called newsroom. It was our idea, together with the management of Triple Living, to regularly explore unknown pathways for new stories that live within the company, develop them in all kinds of shapes, and use them cleverly in varied types of media.

read more

Starcasino Koers Zoekt Vrouw

A talent show in search of female cyclocross talent

The women of the Starcasino Team were looking for new cyclocross talent and therefore travelled through Flemish fields looking for a new star for their red brigade. Three ladies made it to the final stage where one of them won a coveted professional contract with the star team. In this project, we showed our best strategic and executive side. The turnaround time was less than a week so our responsiveness and flexibility had to be top notch. We came up with a good strategy that created maximum impact followed by a solid execution. We used a targeted approach for the Flemish and international press and launched a general press release mixed with regional versions.

read more

Foodmaker

Taking PR to the next level for the healthy restaurant chain

Foodmaker, a bold brand with a rock star CEO, embodies fantastic food and a great vision on healthy living. When they asked us to help optimise their PR efforts, we were over the moon. We’ve been helping them with strategic communications advice, story mining, copywriting, and PR outreach in the north and south of the country since March 2020.

read more

Silversquare

Opening a trendy co-working spot in the middle of a crisis

Opening a new co-working spot during the Covid-19 crisis is clearly a challenge. In terms of business, but also communication. However, the opening of Silversquare's newest co-working spot, Bailli, was a huge opportunity to share the company’s exciting growth ambitions. Being a story with several angles, we advised Silversquare to take two bites of the cherry: a 2-step approach focusing first on corporate and business media, and then the design press. This approach, combined with our solid media network and pitching skills, worked out really well and generated enthusiastic articles in key media outlets such as De Tijd, Le Soir, La Libre Belgique, l'Echo and Bruzz.

read more

Brussels Flight Simulators

Launching the first F-16 simulators on Belgian soil

Brussels Flight Simulators called on Brum Smith to professionalize and intensify its marketing activities and give sales a boost. We designed an integrated social media advertising, public relations and communications campaign.

read more

Test Aankoop - Test Achats

Boosting subscriptions for the Belgian consumer body

The Belgian consumer body known as Test Aankoop - Test Achats was struggling to increase its subscriptions and had designed a new marketing campaign to do so. However, they wanted to try something new, which they believed in but didn't know quite how to implement strategically. So they called on Brum Smith to design and implement a lifestyle influencer marketing campaign.

read more

BVI.BE

Inauguration of business parks in Wallonia

BVI.BE, the Belgian pioneer of SME and business parks, wanted to create awareness and visibility for a new business park in Wavre in Wallonia. Despite a first brief on achieving local media coverage, we were actually able to generate qualitative coverage on a national scale. An excellent example of the impact of our journalistic approach.

read more

Zyzo

Launching the Belgian tablet for seniors

The team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.

read more