Foodmaker Café - Opening event

The Brum Smith 360° strategy behind the launch of Foodmaker Café

Foodmaker has been a long-time client for Brum Smith, and as we continued to expand our lifestyle portfolio, this opportunity arrived at exactly the right moment. The opening of Foodmaker Café included many layers where every piece mattered. The event was fully booked and filled with celebrities, tastemakers, and genuine enthusiasm, exactly what we hoped to achieve.

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Apaq-W – "Concours des Meilleurs Fromages de Chez Nous"

Showcasing the best of Walloon cheese craftsmanship

What could be more exciting than highlighting the "savoir-faire" of our regions? For the "Concours des Meilleurs Fromages de Chez Nous," organised by Apaq-W, the objective was to honour the most accomplished local cheesemakers. Our mission was to ensure that the results of this competition did not remain confined to the sector but reached the general public, generating significant recognition for these artisans and encouraging the discovery of their delicious local products.

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Cardoen - Driving Digital Disruption in Car Retail

Positioning Cardoen as the leading innovator in the second-hand car market

We wanted to position Cardoen CEO Matthias Gommeren as the leading disruptor in the Belgian automotive sector, demonstrating the success of their innovation Rather than a complete transition or switch, the focus was on creating a hybrid approach that accommodates every customer's preferred method of car shopping– from entirely physical in the showroom to fully online, and all options in between. The media strategy aimed to validate Cardoen's bold initiative, including the online sale of used ("refurbished") cars, by highlighting the rapid shift in Belgian consumer behaviour.

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Veolia – Ashcycle: Transforming waste into sustainable building materials

Positioning a disruptive innovation as the new standard in circular construction.

Our client Veolia, in collaboration with several partners, has developed Ashcycle, a cutting-edge technical innovation. This process transforms ash from incineration centres into sustainable paving stones, a significant advance for the circular economy. The challenge? To take this innovation out of technical jargon and make it visible and desirable. Our mission was to amplify this launch to capture architects' attention and position Veolia as a key pioneer in sustainable construction.

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Get in touch.

Contact us.
Bram Smets
+32 478 61 95 21
bram@brumsmith.com
BE 0654.808.495
Find us.
Boulevard Roi Albert II 4 Silversquare North
1000 Brussels, Belgium