Bobex - Turning geopolitical turmoil into a timely consumer story

Positioning a disruptive innovation as the new standard in circular construction.

When tensions around the conflict in Iran pushed energy prices back into the public debate, we saw an immediate opportunity for Bobex. As Belgium’s leading quotation platform, Bobex has real-time visibility on what people are actually looking for when uncertainty hits the energy market. Instead of waiting for a brief, we proactively approached the client with a clear recommendation: use Bobex’s own platform data to show how rising energy prices were already influencing consumer behaviour in Belgium.

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Verisure Q1 review – Raising awareness on house security

The people behind our alarm systems and the realities of fire safety in Belgium.

What does it take to truly build trust in home security? For Verisure, the challenge was clear: putting the people behind its 24/7 protection in the spotlight, while raising awareness around fire safety among Belgians. By combining human storytelling with data-driven insights, we brought these issues to life beyond the sector, reaching a wider audience and reinforcing Verisure’s role as a trusted voice in home safety.

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Herita – The grand reopening of the castle of Beauvoorde

Awakening history to pave the way for the future of Herita

The challenge was not just to announce the reopening of the majestic Kasteel van Beauvoorde, but to turn this milestone into a powerful expression of Herita's broader cultural mission. Our goal was to honour the craftsmanship of the past while highlighting the organisation's ambitious '2030 Roadmap'. By positioning Beauvoorde as a prime example of their expertise, we sought to validate their commitment to opening 30 heritage sites by 2030, transforming a single event into a compelling narrative of sustainable preservation.

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Boomerang – Putting client’s key message on the political agenda

From media attention to political pressure

Phishing has become a major societal issue. By claiming the debate sharply and strategically for Boomerang, we helped push the issue onto the political agenda. The core message was clear, concrete and confrontational enough to cut through: when dealing with phishing cases, banks too often try to avoid their obligation of immediate reimbursement by invoking so-called “gross negligence” on the part of the victim, often without proper grounds.

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Get in touch.

Contact us.
Bram Smets
+32 478 61 95 21
bram@brumsmith.com
Find us.
Boulevard Roi Albert II 4 Silversquare North
1000 Brussels, Belgium