Cardoen - Driving Digital Disruption in Car Retail
Positioning Cardoen as the leading innovator in the second-hand car market
We wanted to position Cardoen CEO Matthias Gommeren as the leading disruptor in the Belgian automotive sector, demonstrating the success of their innovation Rather than a complete transition or switch, the focus was on creating a hybrid approach that accommodates every customer's preferred method of car shopping– from entirely physical in the showroom to fully online, and all options in between. The media strategy aimed to validate Cardoen's bold initiative, including the online sale of used ("refurbished") cars, by highlighting the rapid shift in Belgian consumer behaviour.
.png)
