Mars – Giving pet-friendly policies a greater role in the recruitment conversation

Highlighting the growing appeal of pet-friendly workplaces among Belgian jobseekers

For 25 years, Mars has welcomed dogs into its Belgian offices, seeing first-hand the benefits for employee wellbeing, stress management and team relationships. For this year's Bring Your Dog to Work Day, Mars commissioned a nationwide study to explore how Belgian workers and jobseekers view pet-friendly workplace policies.The findings revealed a clear gap between expectations and workplace reality: while only 15% of Belgian workers are currently allowed to bring their dog to work, 49% would consider changing jobs for a pet-friendly employer. Our challenge was to bring pet-friendly policies into the wider conversation about what people expect from their workplace.

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Bancontact Company – Driving awareness of teenagers’ vulnerability to payment scams

Challenging the assumption that teenagers are not necessarily better equipped to recognise payment scams than older generations.

As a key player in Belgium’s digital payments ecosystem, Bancontact Company wanted to raise awareness around an increasingly relevant issue: payment fraud, and help consumers adopt safer reflexes. To support this ambition with concrete insights, we conducted a first-of-its-kind survey with iVOX that compared the attitudes, behaviours and vulnerabilities of teenagers and adults when faced with payment scams. The results revealed an unexpected insight: young people are not necessarily better equipped to spot fraud, and can be particularly vulnerable in digital environments.

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Arxia – Driving external visibility and political recognition for the private security sector

Positioning private security as an indispensable partner to public services through strategic communication.

As public services face increasing pressure and the security landscape continues to evolve, the need for stronger collaboration between public and private actors has never been greater. To support this conversation, Arxia organised a ministerial visit to enhance the crucial role private security plays in ensuring public safety. To maximise the initiative’s impact beyond the event itself, they partnered with us for strategic communication and public affairs support. Our objective was clear: transform a sector visit into a broader public-interest conversation and reinforce the political recognition of private security as a key societal partner.

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Bobex - Turning geopolitical turmoil into a timely consumer story

Positioning a disruptive innovation as the new standard in circular construction.

When tensions around the conflict in Iran pushed energy prices back into the public debate, we saw an immediate opportunity for Bobex. As Belgium’s leading quotation platform, Bobex has real-time visibility on what people are actually looking for when uncertainty hits the energy market. Instead of waiting for a brief, we proactively approached the client with a clear recommendation: use Bobex’s own platform data to show how rising energy prices were already influencing consumer behaviour in Belgium.

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Get in touch.

Contact us.
Bram Smets
+32 478 61 95 21
bram@brumsmith.com
Find us.
Boulevard Roi Albert II 4 Silversquare North
1000 Brussels, Belgium