Bancontact Payconiq Company – Belgians’ festival spending habits in the spotlight
Turning consumer insights into a media success story
In summer 2025, Bancontact Payconiq Company revealed the results of its new survey on Belgians’ spending habits during the festival season. The findings painted a vivid picture: one in three Belgians attends a festival each year, spending an average of €426 in total. The survey also uncovered what festival-goers enjoy most, what frustrates them the most, and their preferences regarding on-site payments.
This was more than just numbers. It was a timely, relatable story that tapped into a cultural moment and resonated with consumers nationwide.
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