Triple Living

Impactful media relations and solid reputation management for Belgium's leading project developer

strategy - story mining - co-creation - media relations

The Antwerp-based project developer Triple Living embodies architectural gems by teaming up with internationally renowned architects. They use sustainable, green techniques and a mix of different housing types to transform top locations into future-proof neighborhoods where it is pleasant to live and work. Triple Living does not put up buildings, but visions of life. Brum Smith engages with the management and employees of Triple Living on a daily basis, breathing life into a so-called newsroom. It was our idea, together with the management of Triple Living, to regularly explore unknown pathways for new stories that live within the company, develop them in all kinds of shapes, and use them cleverly in varied types of media.

We give them strategic advice on reputation and crisis management combined with regular media training. Add to that a broad network of national broadcast, lifestyle, and architectural/design media and you get a very successful mixture that regularly leads to national front pages and TV and radio coverage.

Silversquare

Opening a trendy co-working spot in the middle of a crisis

strategy - storytelling - media relations

Opening a new co-working spot during the Covid-19 crisis is clearly a challenge. In terms of business, but also communication. However, the opening of Silversquare's newest co-working spot, Bailli, was a huge opportunity to share the company’s exciting growth ambitions. Being a story with several angles, we advised Silversquare to take two bites of the cherry: a 2-step approach focusing first on corporate and business media, and then the design press. This approach, combined with our solid media network and pitching skills, worked out really well and generated enthusiastic articles in key media outlets such as De Tijd, Le Soir, La Libre Belgique, l'Echo and Bruzz.

We advised our client on their approach, prepared the story and the spokespersons, and pitched the news to our broad network of journalists from both sides of the country.

Brussels Flight Simulators

Launching the first F-16 simulators on Belgian soil

media relations - social media advertising - communications consultancy

Brussels Flight Simulators called on Brum Smith to professionalize and intensify its marketing activities and give sales a boost. We designed an integrated social media advertising, public relations and communications campaign.

The results were great: we were able to generate more than twenty pieces of coverage in national media. Both VTM and RTL did an exclusive report for the evening news when Prince Laurent came to visit, and Radio 2, the country’s biggest radio station, did an interview with Brussels Flight Simulators about the launch of the F-16 simulators. The campaign also achieved fantastic scores on social media.

Test Aankoop - Test Achats

Boosting subscriptions for the Belgian consumer body

influencer marketing

The Belgian consumer body known as Test Aankoop - Test Achats was struggling to increase its subscriptions and had designed a new marketing campaign to do so. However, they wanted to try something new, which they believed in but didn't know quite how to implement strategically. So they called on Brum Smith to design and implement a lifestyle influencer marketing campaign.

We worked with Dutch and French speaking lifestyle influencers with great credibility and reach within the right niche. This methodology worked really well, and with a total of 235,000 impressions and an engagement rate of 8.76 %, the campaign delivered fantastic results.

Foodmaker

Taking PR to the next level for the healthy restaurant chain

strategy - story mining - media relations

Foodmaker, a bold brand with a rock star CEO, embodies fantastic food and a great vision on healthy living. When they asked us to help optimise their PR efforts, we were over the moon. We’ve been helping them with strategic communications advice, story mining, copywriting, and PR outreach in the north and south of the country since March 2020.

We’ve generated massive media coverage for lifestyle and corporate projects, such as the foodbox Back on Track, the Mercury Prize for best shopping concept, and a major deal with a caterer in The Netherlands. The quality and quantity of coverage is consistently on point across the board, thanks to our excellent network with Dutch and French speaking journalists and our journalistic way of working.

Starcasino Koers Zoekt Vrouw

A talent show in search of female cyclocross talent

storytelling - media relations

The women of the Starcasino Team were looking for new cyclocross talent and therefore travelled through Flemish fields looking for a new star for their red brigade. Three ladies made it to the final stage where one of them won a coveted professional contract with the star team. In this project, we showed our best strategic and executive side. The turnaround time was less than a week so our responsiveness and flexibility had to be top notch. We came up with a good strategy that created maximum impact followed by a solid execution. We used a targeted approach for the Flemish and international press and launched a general press release mixed with regional versions.

The results speak for themselves, national media coverage with several articles in key print publications and lots of interviews with regional radio and TV stations. Thanks to strong media relations and tailor-made one-to-one communication, we achieved nice coverage.

BVI.BE

Inauguration of business parks in Wallonia

storytelling - media training - media relations

BVI.BE, the Belgian pioneer of SME and business parks, wanted to create awareness and visibility for a new business park in Wavre in Wallonia. Despite a first brief on achieving local media coverage, we were actually able to generate qualitative coverage on a national scale. An excellent example of the impact of our journalistic approach.

By interviewing our client and story mining the information, we knew we had a story that deserved more than merely local media attention. On top of massive media coverage in local media, we generated national media coverage, such as an in-depth article in Trends, the leading Belgian business magazine, La Libre Immo and Kanaal Z. The articles were a great success both in terms of quantity and quality: all key messages were represented with a powerful title that was high on our wish list. The achievement of articles that were completely on message was no coincidence: it was the result of an in-depth story mining and media training session with BVI.BE's founder and CEO, which helped them to outline the story and guide the interview in the right direction.

Zyzo

Launching the Belgian tablet for seniors

media relations - social media advertising - media training - influencer marketing

The team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.

The results were tremendous: quality articles in local and national media, including TV, lots of stories and posts from lifestyle influencers who agreed to work with us in exchange for a Zyzo, and an impactful social-media advertising campaign on Facebook & Instagram.