Kruidvat x vzw Stop Darmkanker - Launching self-tests for early detection
Raising awareness of the second-deadliest cancer in Belgium
During International Colon Cancer Awareness Month, Kruidvat partnered with the association Stop Darmkanker in order to improve access to self-testing kits for colon cancer. This initiative was driven by the results of a study on behalf of Kruidvat conducted by Ipsos I&O, which revealed a significant lack of awareness among Belgians about colon cancer and its prevention methods. As colorectal cancer is the second-deadliest cancer in Belgium, affecting 1 in 20 Belgians, the need for greater awareness, information and more accessible preventive care was clear.