The story.

Brum Smith is the name BBC reporters gave Bram Smets, founder of this small but aspiring PR agency, when he was on call as Eurostar's spokesperson back in 2009, when four Eurostar trains were stuck in the channel tunnel. Amidst the chaos and in the middle of the night, BBC reporters simply couldn’t get his name right. In the end, the trains got out of the dark tunnel, and fast forward to 2019, a new PR agency saw the light.

Brum Smith is a fully integrated communications agency specialised in public relations and media relations. We work with the best people out there, whether it’s for social media, copywriting, video production or whatever else to solve your communication issues. We think about how communication can best support you in achieving your business objectives, as that's why you're actually doing communication, right? We don't think in silos, but consider communication holistically, starting with solid strategic thinking. Looking at a broad variety of media channels, such as public relations, social media, influencers, websites and blogs, to implement ideas so we can offer you a maximum return on investment.

Our mission.

To help you 
communicate more strategically and more holistically. Offering solid strategic advice and flawless execution. Thinking not in channels, but in communication solutions that help to achieve your business objectives.

Who's who.

Bram Smets


Bram is a proud father of Jozefien and full-on cycling fanatic. He founded Brum Smith to help organisations communicate strategically and help local heroes grow.

A former business unit director at Ketchum and ex-spokesperson for Eurostar, he's an experienced public relations and communications consultant. Bram specialises in media relations, training, and crisis communications and knows the Belgian and the Benelux media landscape like the back of his hand.

As a spokesperson, Bram was on-call in 2009 during one of the biggest crises that have ever hit Eurostar. He gave media interviews in 3 different languages for several days during that period.

Bram has a journalistic approach to media relations: making stories as newsworthy as possible by linking them to socio-economic or societal trends and pitching them convincingly to his broad network of journalists. He has given media and public speaking training to more than 100 managers and executives from various sectors, such as transport,  technology, healthcare, food, hospitality, banking and financial services.

+32 478 61 95

Leslie Buyle

Partner & co-owner

Proud mom of Jozefien and passionate about cooking, reading and cycling, Leslie joined Brum Smith in 2020. She's a seasoned communication professional, with a broad expertise in social media, online reputation management and crisis & issues.

Leslie is an ex-spokesperson for Infrabel, the Belgian railway infrastructure company, where she managed the CEO's online reputation and built the company's social media strategy.
Her main driver is to offer holistic strategic communications advice to clients, based on solid insights and analytics. Leslie is known for her perseverance, eye for detail and strategic thinking.

+32 498 67 46

Kevin Scheers

Senior Consultant

This music, football and running enthusiast and proud father of Émile is a passionate communications professional. He joined Brum Smith in 2022 after working as a communications consultant for more than 10 years. In his previous roles, Kevin advised a broad and diverse range of clients, gaining extensive experience in the retail, technology, pharmaceutical, real estate and logistics sectors.

His expertise ranges from crisis communications, stakeholder management and integrated communications to product launches, thought leadership programmes and corporate profiling. Prior to joining Brum Smith, Kevin worked for 8 years at two leading global PR agencies (Ketchum & Weber Shandwick) and internally as a communications executive at Befimmo, a publicly traded real estate company.

Kevin holds a degree in applied communications and public relations from the Institut des Hautes Etudes des Communications Sociales (IHECS, Brussels). Born and raised in Brussels, he is a native French speaker and is also fluent in Dutch and English.

+32 478 20 46

Fien Crommelinck

Senior Project Manager

Nineties kid, aspiring world traveler and a lover of cycling and gymnastics. Meet Fien, Brum Smith's newest team member. She brings professional experience as a copywriter, digital learning coordinator and secondary school teacher. She enjoys being abroad, having already checked Mexico, Cuba and a full year in Australia off her checklist.

Fien has a Bachelor’s degree in Communication Management from Artevelde University of Applied Sciences in Ghent, a Master’s degree in Journalism from the University of Ghent and an additional Bachelor’s degree in Secondary Education. 

This enthusiastic young woman is ready to rumble! Often faster than her shadow and always with a smile.

Amandine Servotte

Creative Strategist

Amandine began her career at Ketchum before endorsing a pivotal role in her career as Communications Manager BeLux for Mastercard for 5 years and ESG Lead for Central Europe for a year.

Amandine is the creative powerhouse and strategy guru at Brum Smith. She loves getting to know brands to develop spot-on strategies and insightful insights.

Amandine is responsible for crafting our strategic proposals and creating creative concepts for maximum engagement, as well as mining and drafting unique content for our clients.Amandine holds a bachelor’s degree in Translation (English and Spanish) from ISTI and a master’s degree in Multilingual Communications (English and Dutch) from UCLouvain. On a personal level, Amandine is a dedicated lacrosse player and soon-to-be mom of two.

Jens Van Herp

Senior Consultant

Jens is a communications specialist with a distinguished track record in the political organisation industry. Before joining us, Jens served as the official spokesperson for Pairi Daiza and spent five years as a Campaign Officer at Test-Aankoop / Test-Achats. He has served nearly a decade as a communications and strategy advisor.

His expertise includes external communication, public affairs, and corporate profiling. Jens is a Dutch speaker who is fluent in French and English. On a personal note, Jens is a proud father of two, an avid runner, and an expert on all things Hungarian.

Eileen Geibig

PR partner in Germany

Eileen Geibig is 46 years old, a proud mum of Mika and Marla and a travel-loving communications addict with a passion for good storytelling, great filter coffee, runs in the park, dancing, exploring her hometown Berlin and all things pink. With over 17 years of experience at PR, Eileen is an experienced consultant, advising clients in the tourism, lifestyle, hospitality, health and education sectors. Investigative research is her lifeblood; curious questions are in her genes, and engaging workshops are her passion. 

She's an Ex-European PR Manager for Tourism New Zealand and Visit London, was a press partner for STA Travel for many years and currently works with clients such as Choice Hotels, VielfaltMenue, GEWOBAG and Barry Callebaut. She supports Brum Smith on German PR projects for clients such as BVI.EU. She also has the best side job in the world: as a wedding speaker, she holds wedding ceremonies in and around Berlin.

With Eileen, clients get sound communication strategies, comprehensive creative productions, media campaigns, editorial contributions, support with their social media projects and a large portion of creative confetti.

Aude Criqui

PR partner in France

Aude, a proud mother of 3, lives with her family in Lille. But don't be surprised if you sometimes meet her further south: together they have decided to divide their time between their beloved northern France and sunny Provence. Aude, who has eclectic tastes, recharges her batteries with friends and family by enjoying good homemade food together, horseback riding, marvelling at great journeys and small local discoveries, or even sewing.

Aude has explored the corporate world for more than 18 years, working in an international environment in marketing and communications (sometimes under high pressure!). She met Bram, the founder of Brum Smith, at Eurostar where she worked with him as a press officer. Since then she has been passionate about brand and customer experience, including corporate vision, brand and reputation management. Previously, she was Marketing and Communications Director for the largest independent bookseller in France.

In 2021, she founded ASW Conseil (And So What). Since then, she has worked with a deft combination of strategy, creativity and practical approach for a variety of industries. She's proud to support Brum Smith in any PR project that crosses the Belgian-French border.

Get in touch.