pr and media relations

Foodmaker - From Belgian kitchens to 3,300 shelves in Germany

Spreading the brand’s mission through strategic PR within and beyond borders

In spring 2025, Foodmaker — the Belgian brand known for its fresh and healthy meals, and one of our long-standing clients — significantly expanded its distribution in Germany. Following a successful pilot phase in North Rhine-Westphalia, Foodmaker products were made available nationwide in 3,300 REWE stores, one of Europe’s largest supermarket chains. This move aligned with the growing demand from German consumers for healthy, transparent, and sustainably produced food.

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Test Aankoop - Test Achats

Boosting subscriptions for the Belgian consumer body

The Belgian consumer body known as Test Aankoop - Test Achats was struggling to increase its subscriptions and had designed a new marketing campaign to do so. However, they wanted to try something new, which they believed in but didn't know quite how to implement strategically. So they called on Brum Smith to design and implement a lifestyle influencer marketing campaign.

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Zyzo

Launching the Belgian tablet for seniors

The team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.

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