The Belgian consumer body known as Test Aankoop - Test Achats was struggling to increase its subscriptions and had designed a new marketing campaign to do so. However, they wanted to try something new, which they believed in but didn't know quite how to implement strategically. So they called on Brum Smith to design and implement a lifestyle influencer marketing campaign.
We worked with Dutch and French speaking lifestyle influencers with great credibility and reach within the right niche. This methodology worked really well, and with a total of 235,000 impressions and an engagement rate of 8.76 %, the campaign delivered fantastic results.