Brum Smith Academy.

Become awesome in front
of any audience

Effective communication is one of the most powerful ingredients for success in both business and life. At Brum Smith, we offer a wide range of training and coaching to help you communicate with clarity, confidence, and impact.

What we train you for.

Each program is tailor-made, depending on your profile and needs. Practical, and engaging, combining proven methods with hands-on exercises, they are delivered in group settings or individually to ensure lasting results.

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Our most requested programs.

Media Training

Handle tough questions with confidence, stay on message, and sharpen your interview skills through on-camera simulations and hands-on practice to boost your media impact.

Public speaking

Command the stage and connect authentically with different types of audiences, delivering powerful and memorable speeches supported by filmed exercises and personalized feedback.

Belgium for dummies

Understand how Belgium really works, from institutional complexity and media dynamics to cultural and linguistic sensitivities, and learn how to communicate clearly across communities.

Leadership communication

Gain deeper insight into your leadership style, uncover strengths and blind spots, and adapt your communication to inspire trust and drive impact, for both your personal brand and your organization.

PERSONAL COACHING WITH MBTI

Discover how your personality type shapes the way you communicate, make decisions, and collaborate, and turn these insights into more effective communication.

LinkedIn PROFILING

Craft posts that cut through the noise, showcase your expertise, and drive engagement, turning LinkedIn into a powerful tool for both personal branding and business growth.

Why chose the Brum Smith Academy?.

Every year, we guide dozens of leaders through hands-on sessions that unlock their voice and sharpen their impact, helping them cut through the noise with clarity and confidence.

Our credentials at a glance:
• 300+ leaders coached
• 25 years of proven experience
• Trusted by leading companies and executives across various industries

FAQ.

We know you may still have practical questions. Here are a few quick answers.

How are the training sessions customized to fit our team’s needs?

Each program starts with an intake where we define your objectives and challenges. We then tailor the content, format, and exercises to match your team’s specific context, from C-suite executives to communication specialists.

Who leads the sessions, and what experience do they bring?

All trainings are led by Bram Smets, founder of Brum Smith and former spokesperson for Eurostar and Edenred. He has coached 300+ leaders over 15 years in media relations, public speaking, and leadership communication.

How long does a training session take?

Sessions can range from a focused half-day workshop to multi-day programs. The duration depends entirely on your goals, availability, and the depth of practice you want.

What language is the training offered in?

We deliver sessions in English, Dutch, or French.

Do I need prior media or communication experience?

Not at all. Our training offering is designed for all levels, from beginners looking to build confidence to senior leaders refining their impact.

How much time should I plan to invest?

Beyond the workshop itself, we often provide individual feedback and “homework” to help you apply what you learned. Most participants spend an additional 1–2 hours after the session to anchor the key lessons.

What kind of results can I expect after training?

You’ll leave with sharper skills, greater confidence, and practical tools you can immediately apply in your role. Many participants notice a measurable difference in how they communicate, whether in meetings, media interviews, or public speaking engagements.

Can the training be organized at our office or online?

Yes. We regularly organize training sessions at our clients’ offices. Some topics, like LinkedIn copywriting or leadership profiling, can also be delivered online. However, for most communication training programs, we strongly recommend in-person sessions: our experience shows they are far more effective thanks to better focus, richer interaction, the use of cameras, and the crucial role of body language.

How many participants can join a session?

We train groups as small as one person or larger teams. The ideal group size depends on the training topic and the level of interaction you want.

How much does a training cost?

Pricing depends on the format, duration, and number of participants. All sessions are tailor-made, so we provide a detailed proposal after understanding your needs.

Request a tailored training.

Fill in our form and we will contact you to arrange tailor-made training courses.
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