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Arxia – Driving external visibility and political recognition for the private security sector

Positioning private security as an indispensable partner to public services through strategic communication.

As public services face increasing pressure and the security landscape continues to evolve, the need for stronger collaboration between public and private actors has never been greater. To support this conversation, Arxia organised a ministerial visit to enhance the crucial role private security plays in ensuring public safety. To maximise the initiative’s impact beyond the event itself, they partnered with us for strategic communication and public affairs support. Our objective was clear: transform a sector visit into a broader public-interest conversation and reinforce the political recognition of private security as a key societal partner.

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Sepsibel - How to urge a national action plan

Sparking national conversations about sepsis, a largely unknown yet highly dangerous condition

Sepsis, often referred to as the “silent killer", is a life-threatening condition caused by the body’s extreme reaction to an infection. Despite its severity, awareness of sepsis in Belgium remains alarmingly low, as many people do not recognise the symptoms or understand the risks. Thousands of Belgians contract sepsis every year, but early detection and timely treatment could save countless lives. With this in mind, we have launched a campaign together with Sepsibel to put the spotlight on this critical public health issue.

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Kruidvat

Turning statistics into stories to advocate for affordable healthcare

We regularly work with market research companies to shed light on current issues and obtain relevant statistics. We strive for high-quality media coverage to highlight issues in society. Kruidvat’s aim is twofold: not only to educate the public, but also to ensure that policy makers are aware of the importance of affordable healthcare.

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Bram Smets
+32 478 61 95 21
bram@brumsmith.com
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1000 Brussels, Belgium
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