Bobex - The growing demand for home batteries in the spotlight
Engaging with a rising consumer trend
Bobex, the largest Belgian price comparison website, observed a significant rise in the demand for home batteries in Flanders. This surge is closely linked to the end of the reverse meter system, marking the beginning of a broader shift in the energy market. The growing interest in home batteries also translates into a financial advantage for households, as they will now use their own energy and gain more control over their consumption and energy costs. We jumped onto this trending topic and linked Bobex’s insights on the subject.
Our approach:
We tapped into Bobex’s data to uncover key insights about the growing demand for home batteries in Flanders.
The strategy included:
- Leveraging provincial data to increase media relevance and tailor the story to local audiences.
- Aligning our storytelling with broader socio-economic trends, making it topical and accessible to a wide audience.
- We included a quote from Bobex’s CEO, Jean-Louis Van Marcke, to strengthen brand visibility and position Bobex as an expert in price comparisons and quotations.
- We activated our media network strategically, selecting each contact based on their preferred topics and areas of expertise, and proposed an interview.
Our results:
We significantly boosted Bobex’s visibility, securing 10 articles across six major media outlets.
By riding the wave of the home battery boom, we gained strong coverage in top-tier media outlets such as De Tijd, De Morgen, Business AM and Het Laatste Nieuws.
This case highlights the power of reactive media relations: when we link client’s data and expertise with a timely public conversation, visibility follows naturally. We’re proud to have helped Bobex not only maximise its media exposure but also strengthen its position as a trusted voice on consumer data across multiple sectors.
