Apaq-W – "Concours des Meilleurs Fromages de Chez Nous"
Showcasing the best of Walloon cheese craftsmanship
What could be more exciting than highlighting the "savoir-faire" of our regions? For the "Concours des Meilleurs Fromages de Chez Nous," organised by Apaq-W, the objective was to honour the most accomplished local cheesemakers. Our mission was to ensure that the results of this competition did not remain confined to the sector but reached the general public, generating significant recognition for these artisans and encouraging the discovery of their delicious local products.
Our Approach
- We developed an intensive media relations strategy specifically targeting French-speaking print, online, and broadcast outlets.
- We crafted compelling narratives that went beyond a simple list of winners, emphasising the exceptional craft of the artisans and the importance of supporting local production.
- We proactively pitched the story and the competition results to journalists, generating widespread interest to secure high-visibility features.
Our Results
The campaign delivered outstanding coverage across the media landscape:
- We secured 44 media features across leading print, online, and audiovisual outlets in the French-speaking press.
- The campaign achieved an impressive reach of 7 million.
- The coverage brought significant recognition to the artisans, successfully promoting their exceptional craft to a wide audience.
By giving these artisans the platform they deserve, we helped turn a competition into a celebration of local excellence.
At Brum Smith, local craft is a story worth sharing.
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