Verisure - Belgians fear break-ins but do not take sufficient measures to protect their homes
Using survey insights to drive national media coverage on home security
Verisure commissioned a national survey to understand the concerns of Belgian homeowners about burglaries while they are on holiday. The research revealed that two out of three Belgians do not fully enjoy their vacations due to fear of break-ins, yet many take a few preventative measures. Verisure asked us to translate these findings into a compelling national story, while positioning them as experts in home security.
Our approach:
We started by analysing Verisure’s study on burglaries in Belgium, transforming the findings into clear, engaging messages that highlighted a striking insight: many Belgians don’t secure their homes while on holiday.
We integrated the key findings of the study into a press release and contacted relevant journalists. To maximise visibility and impact, the press release was also distributed to national media outlets, including general newspapers, lifestyle publications, radio, and television, positioning Verisure as the leading expert in home security.
Our results:
- The campaign reached more than 7 million people across print, online, radio, and lifestyle media.
- Leading national outlets, including Het Laatste Nieuws, Sudinfo, and Het Nieuwsblad, reported on the story.
- Lifestyle titles and magazines, such as Flair and Moustique, also picked up the news.
- The campaign even made it to prime-time television: Verisure’s CEO, Vincent Rousseau, appeared on RTL Info’s evening news to comment on the study.
- Finally, the national coverage concluded with an in-depth, four-page feature in Dag Allemaal, following a journalist’s visit to Verisure’s Brussels crisis centre, including team interviews and employee portraits.
Ultimately, we transformed the findings from Verisure’s survey into a national conversation about home security, strengthening the company’s authority and credibility in the sector.
