Bobex is the most significant bid comparator in Belgium and describes itself as a matchmaker between contractors and clients. In September and October, rising energy prices were a hot topic in the media, which also entailed more expensive renovation costs. We connected Bobex with this topic because the company has a lot of data on the sale of building materials. We know that journalists need data to substantiate their articles so we made Bobex relevant by linking their data to current events.
This is an excellent case of showing proactivity combined with teamwork with the client. Bobex provided us with the right numbers, and we used them to tell a story with the Energy Barometer as a result. We achieved coverage in French and Dutch-speaking media thanks to our broad network with journalists in the entire country. We gathered three great print articles in La Dernière Heure/Les Sports+, Het Laatste Nieuws and La Libre Belgique. And a dozen more online articles at Trends Tendances, 7sur7, Sudinfo, L'Écho and RTBF, among others.