Nexova – Belgium’s new cybersecurity centre for European cybersecurity
Positioning Belgium as a reference for digital resilience
In September 2025, Nexova inaugurated its new high-tech cybersecurity centre in Belgium’s Province of Luxembourg. More than a facility, the centre signals Nexova’s ambition to protect Europe’s critical infrastructure and to position Belgium as a reference hub for digital resilience. Our goal was clear: turn the inauguration into nationwide media visibility.
Our approach:
- We visited the building to identify key locations for storytelling and TV coverage.
- We wrote and distributed a press release highlighting Nexova’s infrastructure and role in protecting European resilience.
- We invited local and national media, Luxembourg outlets, and tech/cybersecurity specialists.
- We provided media training for the CEO, Gaëtan Desclée, to refine messaging and boost confidence.
- On site, we welcomed journalists, coordinated interviews, and kept the event running smoothly.
Our results:
The campaign created a real media moment:
- 26 articles published across 13 different outlets, including 16 online, 5 print, 4 TV reports and 1 podcast mention.
- 7 media on-site, including Belga, RTBF, Trends Z, L’Echo, Sudinfo, L’Avenir, Het Belang van Limburg and Virgule (Luxembourg).
- A full-page feature in La Libre, based on an in-depth interview with the CEO, was secured ahead of the event.
By combining strong preparation with targeted outreach, we turned the inauguration into a story that resonated beyond the Luxembourg region – giving Nexova the visibility it needed to anchor itself as the European leader in cybersecurity.
At Brum Smith, we help brands like Nexova transform strategic launches into media moments that matter.
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