Herita – The grand reopening of the castle of Beauvoorde
Awakening history to pave the way for the future of Herita
The challenge was not just to announce the reopening of the majestic Kasteel van Beauvoorde, but to turn this milestone into a powerful expression of Herita's broader cultural mission. Our goal was to honour the craftsmanship of the past while highlighting the organisation's ambitious '2030 Roadmap'. By positioning Beauvoorde as a prime example of their expertise, we sought to validate their commitment to opening 30 heritage sites by 2030, transforming a single event into a compelling narrative of sustainable preservation.
Our approach:
- We approached specialised culture and heritage media directly, crafting tailored story angles that matched their appreciation for historical authenticity.
- We positioned Herita’s CEO as the public face of the "30 by 2030" vision. By facilitating expert commentary during high-level press moments, we built a layer of professional trust and visionary leadership around the brand.
- We proactively pitched the long-term goal as the core story, positioning the CEO as a key architect of Flanders' heritage landscape.
Our results:
The campaign successfully secured a broad presence across diverse media, reinforcing both the site’s beauty and the organisation's authority:
-Achieved high-impact coverage on national television with a featured segment on VRT Laat. This item was a double win, showcasing the castle while profiling the CEO to strengthen Herita's institutional reputation.
- Secured two major television appearances, including a deep-dive regional report and the aforementioned national feature.
- A total of 11 high-quality press clippings across print, digital, and broadcast platforms, significantly boosting public awareness and establishing the CEO as a leading voice in the sector.
By bridging the gap between local heritage and executive leadership, we transformed a reopening into a powerful statement of institutional intent.
At Brum Smith, Herita’s vision for the future of history is a story worth sharing.
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