Bobex - Turning geopolitical turmoil into a timely consumer story
Positioning a disruptive innovation as the new standard in circular construction.
When tensions around the conflict in Iran pushed energy prices back into the public debate, we saw an immediate opportunity for Bobex. As Belgium’s leading quotation platform, Bobex has real-time visibility on what people are actually looking for when uncertainty hits the energy market. Instead of waiting for a brief, we proactively approached the client with a clear recommendation: use Bobex’s own platform data to show how rising energy prices were already influencing consumer behaviour in Belgium.
Our approach:
- Being on top of the news and proactively bringing the idea to the client instead of waiting for an inbound request
- Translating Bobex platform data into a media-savvy story about how Belgians react when energy prices are on the rise
- Positioning the client as a useful barometer of consumer sentiment and behaviour.
Our results:
- 13 articles generated in key media outlets, online and print, business-oriented and consumer media, making sure both users of the Bobex platform were reached.
- Item in newsletter and podcast of a leading business newspaper.
A strong example of what happens when sharp timing, relevant data and proactive counsel come together: a client with something meaningful to say, inserted into the conversation exactly when it matters.
At Brum Smith, we help brands turn their innovations into compelling stories.
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