Brum Smith welcomes new clients and exciting projects

Ronald McDonald Kinderfonds

We are proud to support Ronald McDonald Kinderfonds in announcing the opening of its first vacation house in Vielsalm, in Center Parcs Les Ardennes. Founded in 1974 by oncologist Audrey Evans, Ronald McDonald Kinderfonds aims to provide a comfortable and supportive environment for families with hospitalized children by offering them a home close to the hospital. In Belgium, the organization is already active with a house located near UZ Brussel, which has welcomed more than 400 families since its opening 5 years ago. With this unique project, families will have the opportunity to enjoy some time off and experience a well-deserved respite between treatments. We will inaugurate the house with a dedicated press event, handle the press release and media invitations, and ensure comprehensive coverage by local and national media. A good cause combined with our core business makes this the ideal project for Brum Smith.


We are thrilled to welcome Viessmann as a new client, a company we have known and respected for many years. Our collaboration will focus on media relations, emphasising Viessmann's leadership in sustainability. Viessmann has energy solutions for all energy sources and applications. The focus is on lower CO₂ emissions and higher efficiency, contributing significantly to a more sustainable future.

We look forward to highlighting their achievements and helping them further their impact through strategic communications.


Formerly known as BVBO/APEG, Arxia is the new name of the professional association of the private security sector. Our collaboration with Arxia began with a strategic workshop to define their communications objectives as a new brand. This has led to a comprehensive long-term communication plan, including media training for its CEO and a dedicated LinkedIn strategy. Additionally, we assisted Arxia in polishing their memorandum to policymakers, advocating for a new privacy and security policy. The memorandum emphasises the crucial role of the private security sector in Belgium’s safety landscape and calls for greater collaboration between private and public security entities to ensure a safer Belgium.

We are excited to embark on these new projects and partnerships, continuing our mission to help our clients grow and protect their reputations. Stay tuned for more updates on our work and its impact on these outstanding organisations!