Bobex, the largest Belgian price comparison website, observed a significant rise in the demand for home batteries in Flanders. This surge is closely linked to the end of the reverse meter system, marking the beginning of a broader shift in the energy market. The growing interest in home batteries also translates into a financial advantage for households, as they will now use their own energy and gain more control over their consumption and energy costs. We jumped onto this trending topic and linked Bobex’s insights on the subject.
read moreDuring International Colon Cancer Awareness Month, Kruidvat partnered with the association Stop Darmkanker in order to improve access to self-testing kits for colon cancer. This initiative was driven by the results of a study on behalf of Kruidvat conducted by Ipsos I&O, which revealed a significant lack of awareness among Belgians about colon cancer and its prevention methods. As colorectal cancer is the second-deadliest cancer in Belgium, affecting 1 in 20 Belgians, the need for greater awareness, information and more accessible preventive care was clear.
read moreSpecial Olympics Belgium has launched the "1% for the 1%" campaign to support over 20,000 athletes with intellectual disabilities. With around 1% of the Belgian population living with such a disability, the organisation is calling on companies to contribute 1% of their sponsorship budget to help these athletes continue their activities and promote greater inclusion within the sports world.
read moreAirbus, partnered with Wizz Air, to carry out successful sustainable aviation fuel (SAF) trials, demonstrating its potential to reduce carbon emissions. The initiative underlined Airbus' commitment to decarbonising the aviation sector and provided valuable insights into the application of SAF in commercial flights, positioning Airbus at the forefront of sustainability and innovation efforts.
read moreTo promote the benefits of short supply chains, Apaq-W has launched a campaign aimed at debunking common misconceptions about local food systems. The campaign, entitled 'Faut pas chercher loin pour bien manger' ('You don’t have to look far to eat well'), emphasises the value of sourcing locally produced food directly from farm to fork, both for the planet and to stimulate the local economy.
read moreWeerts Supply Chain (WSC), a subsidiary of the Weerts Group, has taken a significant step towards reducing its carbon footprint by adding an electric lorry to its distribution fleet. This new vehicle will be used for the delivery of household appliances in the regions around Tongres, Limburg and Liège and underlines WSC's commitment to greener logistics.
read moreThis is a ground-breaking project as these heat pumps will draw their energy from the Senne/Zenne river and will enable significant energy savings while reducing CO2 emissions by 361 tonnes per year. With the introduction of this system, the use of gas for heating the building will become almost redundant.
read moreHotel Bonka has launched a new campaign to help young people navigate a world full of fake news. The main goal of the initiative was to give teenagers the tools and strategies to critically evaluate information and distinguish facts from misinformation. At a time when fake news, clickbait and deepfakes are flooding social media and online platforms, almost half of Flemish teenagers are concerned about misleading messages. Yet 40% admit that they rarely or never check the reliability of a news story.
read moreIn a bold move to reimagine the recruitment process,CM Gezondheidsfonds, Belgium’s largest health insurance fund, launched an innovative initiative to put candidates at the heart of its recruitment efforts. For five days, the iconic Antwerp-Centraal railway station was transformed into "Restaurant Rekruté'," a pop-up dining experience that combined culinary delights with career conversations. This unique concept aimed to give candidates a transparent and engaging glimpse into CM's work culture, values and mission.
read moreSepsis, often referred to as the “silent killer", is a life-threatening condition caused by the body’s extreme reaction to an infection. Despite its severity, awareness of sepsis in Belgium remains alarmingly low, as many people do not recognise the symptoms or understand the risks. Thousands of Belgians contract sepsis every year, but early detection and timely treatment could save countless lives. With this in mind, we have launched a campaign together with Sepsibel to put the spotlight on this critical public health issue.
read moreOn 10 September 2024, the Ronald McDonald House at the Brussels Health Campus in Jette celebrated its fifth anniversary, marking a milestone in its mission to provide a temporary home for the families of hospitalized children at UZ Brussel. Since its opening in 2019, the house has been a place of comfort that allows parents to stay close to their sick children without the stress of daily commutes.
read moreTo mark the International Day for the Eradication of Poverty, Kruidvat chose to shed light on the growing issue of precarious healthcare access in Belgium. The campaign aimed to raise awareness about hygiene poverty and give a voice to those affected by it. By putting a human face on the reality many people face when seeking essential healthcare products, Kruidvat highlighted the importance of making healthcare solutions more accessible for all.
read moreWorldline, in collaboration with Febelfin, hosted an information session for journalists about AI and fraud in Belgium. During this session, the two organizations provided the press with insights into the current landscape of online fraud, how it affects consumers, and the steps that can be taken to protect sensitive information. As a leader in the payment industry, Worldline also showcased its innovative AI-driven solutions for fraud detection and prevention, highlighting how these technologies are effectively combating cybercriminals and enhancing online security.
read moreOn the final day of parliamentary work, the Vlaamse Ondernemers, a coalition of 20 sector and employer organizations, launched the "Vlaamse Snipperdagen" campaign. This initiative aimed to draw attention to the excessive regulatory burden on businesses by symbolically shredding unnecessary laws and regulations.
read moreUpway, a leading figure in the electric bike industry, has opened its first electric bike reconditioning centre in Belgium. This cutting-edge facility, located in Mechelen, is geared to inspect and repair an average of 2,000 electric bikes each month. Upway also offers refurbished electric bikes from top brands, available at a 65% discount compared to new models, presenting an affordable and eco-friendly transportation option.
read moreOn April 12, 2024, Hotel Hungaria and the Flemish government launched the 3rd wave of the "We Zien U" campaign. For this final part of the campaign, Flemish Minister of Justice and Enforcement Zuhal Demir partnered with KRC Genk and Cercle Brugge for a groundbreaking event.
read moreApaq-W, the Walloon agency for agricultural promotion, launched an awareness campaign to promote Walloon milk and wanted to maximise the campaign's impact through media attention. They approached us with a survey measuring the perception of Walloon consumers: how could they translate their findings (images, behaviours and habits around milk) into captivating media stories and elevate the profile of Walloon milk?
read moreFoodmaker's next ambitious goal is to conquer the German market and anchor itself in REWE supermarkets. We supported that PR campaign.
read moreEveryone knows that people with dementia are forgetful. But far fewer people know that they often feel forgotten. Want to know how we reached 6 million people by reminding them?
read moreSurely you're no stranger to the iconic Mars Belgium brands. M&Ms®, Snickers®, Twix®, Mars®, Balisto®, Bounty®, Ben's Original™, Pedigree®, Cesar®, Frolic®, Whiskas®, and Sheba®. But did you know they've been a pioneer in pet-friendly offices for over two decades?
read moreBVI.EU, a renowned developer of mixed-use business parks, SME units and build-to-suit buildings, has consistently delivered exceptional projects for over two decades. This case study highlights the importance of strategic public relations (PR) in maximising media exposure and maintaining strong relationships with key media players in the Brabant Wallon region.
read moreWe regularly work with market research companies to shed light on current issues and obtain relevant statistics. We strive for high-quality media coverage to highlight issues in society. Kruidvat’s aim is twofold: not only to educate the public, but also to ensure that policy makers are aware of the importance of affordable healthcare.
read moreKriket, a unique Brussels-based food start-up founded by foodie crusaders Michel and Anneleen, specialises in making nutritious cricket-based foods. They approached us with an intriguing request: to draw media attention to their newly launched high-protein bars.
read moreTogether with partner agencies Oona and Hotel Hungaria, we carried out a campaign for the Flemish Minister of Justice and Law Enforcement, Zuhal Demir, to combat sexually assaultive behaviour among young people. Projections were published on well-known buildings in five Belgian provincial capitals (Leuven, Ghent, Brussels, Antwerp & Hasselt).
read moreCoworking pioneer Silversquare opened its ninth location in Belgium, in the northern quarter of Brussels, in early March 2023. The company follows the same strategy each time: a unique coworking location in collaboration with a local artist. Silversquare believes in the power of inspiring environments to foster creativity, innovation and better entrepreneurship. For the Brussels North location, they collaborated with Lous and The Yakuza, an eccentric Congolese-Rwandan singer-songwriter, rapper and creative all-rounder.
read moreAs an internationally renowned auction house, Sotheby's has long since ceased to be an unknown name. In Brussels, this global player has set up its gallery and offices on the prestigious Avenue Louise. February 2023 was an artistic highlight. A rare painting by Peter Paul Rubens, estimated to be worth between $20 and $30 million, returned to Belgium for the first time in 200 years. Sotheby's Belgium was honoured to unveil the painting to the public before it went to New York for auction.
read moreAviko is Europe's market leader in potato products and among the world's top five potato processing companies. It has built an eight-hectare plant in the fields of West Flanders that produces more than enough fries to serve every Belgian a portion of fries every week. So it should be no surprise that this was one of the most intensive cases of 2022.
read moreBobex is the most significant bid comparator in Belgium and describes itself as a matchmaker between contractors and clients. In September and October, rising energy prices were a hot topic in the media, which also entailed more expensive renovation costs. We connected Bobex with this topic because the company has a lot of data on the sale of building materials. We know that journalists need data to substantiate their articles so we made Bobex relevant by linking their data to current events.
read moreFebelfin, the Federation of the Belgian Financial Sector, launched an awareness campaign to make young people and their parents aware of the dangers of online fraud. It was up to us to generate media attention for this campaign.
read moreBVI.EU has been a developer of mixed-use business parks, SME units & build-to-suit buildings for over 20 years. Their many years of experience recently extend beyond our borders as well. With projects in both France and Germany, they are introducing their green philosophy to Belgium's largest neighbouring countries and also two of the largest countries in Europe. BVI.EU does not hide its ambition to expand further in Belgium and beyond.
read moreMaes 0.0% is a sponsor of the Deceuninck-Quick-Step Cycling Team or, as they like to call themselves, "The Wolfpack". The brewery sees the Wolfpack as the ideal ambassadors to draw attention to a highly topical issue: "don't drink & drive". To strengthen that message, the riders dressed up in a special jersey for the GP Samyn (2021).
read moreAlzheimer Liga Vlaanderen launched a brand new fundraising campaign after 60% of its income was lost due to the abolition of the dual benefit system. Our task was to get the media interested in the campaign.
read moreItalian architect Stefano Boeri travelled to Antwerp to inaugurate his first building on Belgian soil, the Palazzo Verde by Triple Living. Our job was to get the maximum media coverage out of it. It was a great opportunity, and we achieved fantastic results.
read moreThe Antwerp-based project developer Triple Living embodies architectural gems by teaming up with internationally renowned architects. We give them strategic advice on reputation and crisis management combined with regular media training.
read moreThe women of the Starcasino Team were looking for new cyclocross talent and therefore travelled through Flemish fields looking for a new star for their red brigade. Three ladies made it to the final stage where one of them won a coveted professional contract with the star team. In this project, we showed our best strategic and executive side. The turnaround time was less than a week so our responsiveness and flexibility had to be top notch. We came up with a good strategy that created maximum impact followed by a solid execution. We used a targeted approach for the Flemish and international press and launched a general press release mixed with regional versions.
read moreFoodmaker, a bold brand with a rock star CEO, embodies fantastic food and a great vision on healthy living. When they asked us to help optimise their PR efforts, we were over the moon. We’ve been helping them with strategic communications advice, story mining, copywriting, and PR outreach in the north and south of the country since March 2020.
read moreOpening a new co-working spot during the Covid-19 crisis is clearly a challenge. In terms of business, but also communication. However, the opening of Silversquare's newest co-working spot, Bailli, was a huge opportunity to share the company’s exciting growth ambitions.
read moreBrussels Flight Simulators called on Brum Smith to professionalize and intensify its marketing activities and give sales a boost. We designed an integrated social media advertising, public relations and communications campaign.
read moreThe Belgian consumer body known as Test Aankoop - Test Achats was struggling to increase its subscriptions and had designed a new marketing campaign to do so. However, they wanted to try something new, which they believed in but didn't know quite how to implement strategically. So they called on Brum Smith to design and implement a lifestyle influencer marketing campaign.
read moreBVI.BE, the Belgian pioneer of SME and business parks, wanted to create awareness and visibility for a new business park in Wavre in Wallonia. Despite a first brief on achieving local media coverage, we were actually able to generate qualitative coverage on a national scale. An excellent example of the impact of our journalistic approach.
read moreThe team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.
read moreAlzheimer Liga Vlaanderen launched a brand new fundraising campaign after 60% of its income was lost due to the abolition of the dual benefit system. Our task was to get the media interested in the campaign.
read moreItalian architect Stefano Boeri travelled to Antwerp to inaugurate his first building on Belgian soil, the Palazzo Verde by Triple Living. Our job was to get the maximum media coverage out of it. It was a great opportunity, and we achieved fantastic results.
read moreBVI.EU has been a developer of mixed-use business parks, SME units & build-to-suit buildings for over 20 years. Their many years of experience recently extend beyond our borders as well. With projects in both France and Germany, they are introducing their green philosophy to Belgium's largest neighbouring countries and also two of the largest countries in Europe. BVI.EU does not hide its ambition to expand further in Belgium and beyond.
read moreMaes 0.0% is a sponsor of the Deceuninck-Quick-Step Cycling Team or, as they like to call themselves, "The Wolfpack". The brewery sees the Wolfpack as the ideal ambassadors to draw attention to a highly topical issue: "don't drink & drive". To strengthen that message, the riders dressed up in a special jersey for the GP Samyn (2021).
read moreThe Antwerp-based project developer Triple Living embodies architectural gems by teaming up with internationally renowned architects. We give them strategic advice on reputation and crisis management combined with regular media training.
read moreThe women of the Starcasino Team were looking for new cyclocross talent and therefore travelled through Flemish fields looking for a new star for their red brigade. Three ladies made it to the final stage where one of them won a coveted professional contract with the star team. In this project, we showed our best strategic and executive side. The turnaround time was less than a week so our responsiveness and flexibility had to be top notch. We came up with a good strategy that created maximum impact followed by a solid execution. We used a targeted approach for the Flemish and international press and launched a general press release mixed with regional versions.
read moreFoodmaker, a bold brand with a rock star CEO, embodies fantastic food and a great vision on healthy living. When they asked us to help optimise their PR efforts, we were over the moon. We’ve been helping them with strategic communications advice, story mining, copywriting, and PR outreach in the north and south of the country since March 2020.
read moreOpening a new co-working spot during the Covid-19 crisis is clearly a challenge. In terms of business, but also communication. However, the opening of Silversquare's newest co-working spot, Bailli, was a huge opportunity to share the company’s exciting growth ambitions.
read moreBrussels Flight Simulators called on Brum Smith to professionalize and intensify its marketing activities and give sales a boost. We designed an integrated social media advertising, public relations and communications campaign.
read moreThe Belgian consumer body known as Test Aankoop - Test Achats was struggling to increase its subscriptions and had designed a new marketing campaign to do so. However, they wanted to try something new, which they believed in but didn't know quite how to implement strategically. So they called on Brum Smith to design and implement a lifestyle influencer marketing campaign.
read moreBVI.BE, the Belgian pioneer of SME and business parks, wanted to create awareness and visibility for a new business park in Wavre in Wallonia. Despite a first brief on achieving local media coverage, we were actually able to generate qualitative coverage on a national scale. An excellent example of the impact of our journalistic approach.
read moreThe team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.
read moreBobex, the largest Belgian price comparison website, observed a significant rise in the demand for home batteries in Flanders. This surge is closely linked to the end of the reverse meter system, marking the beginning of a broader shift in the energy market. The growing interest in home batteries also translates into a financial advantage for households, as they will now use their own energy and gain more control over their consumption and energy costs. We jumped onto this trending topic and linked Bobex’s insights on the subject.
read moreDuring International Colon Cancer Awareness Month, Kruidvat partnered with the association Stop Darmkanker in order to improve access to self-testing kits for colon cancer. This initiative was driven by the results of a study on behalf of Kruidvat conducted by Ipsos I&O, which revealed a significant lack of awareness among Belgians about colon cancer and its prevention methods. As colorectal cancer is the second-deadliest cancer in Belgium, affecting 1 in 20 Belgians, the need for greater awareness, information and more accessible preventive care was clear.
read moreSpecial Olympics Belgium has launched the "1% for the 1%" campaign to support over 20,000 athletes with intellectual disabilities. With around 1% of the Belgian population living with such a disability, the organisation is calling on companies to contribute 1% of their sponsorship budget to help these athletes continue their activities and promote greater inclusion within the sports world.
read moreAirbus, partnered with Wizz Air, to carry out successful sustainable aviation fuel (SAF) trials, demonstrating its potential to reduce carbon emissions. The initiative underlined Airbus' commitment to decarbonising the aviation sector and provided valuable insights into the application of SAF in commercial flights, positioning Airbus at the forefront of sustainability and innovation efforts.
read moreTo promote the benefits of short supply chains, Apaq-W has launched a campaign aimed at debunking common misconceptions about local food systems. The campaign, entitled 'Faut pas chercher loin pour bien manger' ('You don’t have to look far to eat well'), emphasises the value of sourcing locally produced food directly from farm to fork, both for the planet and to stimulate the local economy.
read moreWeerts Supply Chain (WSC), a subsidiary of the Weerts Group, has taken a significant step towards reducing its carbon footprint by adding an electric lorry to its distribution fleet. This new vehicle will be used for the delivery of household appliances in the regions around Tongres, Limburg and Liège and underlines WSC's commitment to greener logistics.
read moreThis is a ground-breaking project as these heat pumps will draw their energy from the Senne/Zenne river and will enable significant energy savings while reducing CO2 emissions by 361 tonnes per year. With the introduction of this system, the use of gas for heating the building will become almost redundant.
read moreHotel Bonka has launched a new campaign to help young people navigate a world full of fake news. The main goal of the initiative was to give teenagers the tools and strategies to critically evaluate information and distinguish facts from misinformation. At a time when fake news, clickbait and deepfakes are flooding social media and online platforms, almost half of Flemish teenagers are concerned about misleading messages. Yet 40% admit that they rarely or never check the reliability of a news story.
read moreIn a bold move to reimagine the recruitment process,CM Gezondheidsfonds, Belgium’s largest health insurance fund, launched an innovative initiative to put candidates at the heart of its recruitment efforts. For five days, the iconic Antwerp-Centraal railway station was transformed into "Restaurant Rekruté'," a pop-up dining experience that combined culinary delights with career conversations. This unique concept aimed to give candidates a transparent and engaging glimpse into CM's work culture, values and mission.
read moreSepsis, often referred to as the “silent killer", is a life-threatening condition caused by the body’s extreme reaction to an infection. Despite its severity, awareness of sepsis in Belgium remains alarmingly low, as many people do not recognise the symptoms or understand the risks. Thousands of Belgians contract sepsis every year, but early detection and timely treatment could save countless lives. With this in mind, we have launched a campaign together with Sepsibel to put the spotlight on this critical public health issue.
read moreOn 10 September 2024, the Ronald McDonald House at the Brussels Health Campus in Jette celebrated its fifth anniversary, marking a milestone in its mission to provide a temporary home for the families of hospitalized children at UZ Brussel. Since its opening in 2019, the house has been a place of comfort that allows parents to stay close to their sick children without the stress of daily commutes.
read moreTo mark the International Day for the Eradication of Poverty, Kruidvat chose to shed light on the growing issue of precarious healthcare access in Belgium. The campaign aimed to raise awareness about hygiene poverty and give a voice to those affected by it. By putting a human face on the reality many people face when seeking essential healthcare products, Kruidvat highlighted the importance of making healthcare solutions more accessible for all.
read moreWorldline, in collaboration with Febelfin, hosted an information session for journalists about AI and fraud in Belgium. During this session, the two organizations provided the press with insights into the current landscape of online fraud, how it affects consumers, and the steps that can be taken to protect sensitive information. As a leader in the payment industry, Worldline also showcased its innovative AI-driven solutions for fraud detection and prevention, highlighting how these technologies are effectively combating cybercriminals and enhancing online security.
read moreOn the final day of parliamentary work, the Vlaamse Ondernemers, a coalition of 20 sector and employer organizations, launched the "Vlaamse Snipperdagen" campaign. This initiative aimed to draw attention to the excessive regulatory burden on businesses by symbolically shredding unnecessary laws and regulations.
read moreUpway, a leading figure in the electric bike industry, has opened its first electric bike reconditioning centre in Belgium. This cutting-edge facility, located in Mechelen, is geared to inspect and repair an average of 2,000 electric bikes each month. Upway also offers refurbished electric bikes from top brands, available at a 65% discount compared to new models, presenting an affordable and eco-friendly transportation option.
read moreOn April 12, 2024, Hotel Hungaria and the Flemish government launched the 3rd wave of the "We Zien U" campaign. For this final part of the campaign, Flemish Minister of Justice and Enforcement Zuhal Demir partnered with KRC Genk and Cercle Brugge for a groundbreaking event.
read moreApaq-W, the Walloon agency for agricultural promotion, launched an awareness campaign to promote Walloon milk and wanted to maximise the campaign's impact through media attention. They approached us with a survey measuring the perception of Walloon consumers: how could they translate their findings (images, behaviours and habits around milk) into captivating media stories and elevate the profile of Walloon milk?
read moreFoodmaker's next ambitious goal is to conquer the German market and anchor itself in REWE supermarkets. We supported that PR campaign.
read moreEveryone knows that people with dementia are forgetful. But far fewer people know that they often feel forgotten. Want to know how we reached 6 million people by reminding them?
read moreSurely you're no stranger to the iconic Mars Belgium brands. M&Ms®, Snickers®, Twix®, Mars®, Balisto®, Bounty®, Ben's Original™, Pedigree®, Cesar®, Frolic®, Whiskas®, and Sheba®. But did you know they've been a pioneer in pet-friendly offices for over two decades?
read moreBVI.EU, a renowned developer of mixed-use business parks, SME units and build-to-suit buildings, has consistently delivered exceptional projects for over two decades. This case study highlights the importance of strategic public relations (PR) in maximising media exposure and maintaining strong relationships with key media players in the Brabant Wallon region.
read moreWe regularly work with market research companies to shed light on current issues and obtain relevant statistics. We strive for high-quality media coverage to highlight issues in society. Kruidvat’s aim is twofold: not only to educate the public, but also to ensure that policy makers are aware of the importance of affordable healthcare.
read moreKriket, a unique Brussels-based food start-up founded by foodie crusaders Michel and Anneleen, specialises in making nutritious cricket-based foods. They approached us with an intriguing request: to draw media attention to their newly launched high-protein bars.
read moreTogether with partner agencies Oona and Hotel Hungaria, we carried out a campaign for the Flemish Minister of Justice and Law Enforcement, Zuhal Demir, to combat sexually assaultive behaviour among young people. Projections were published on well-known buildings in five Belgian provincial capitals (Leuven, Ghent, Brussels, Antwerp & Hasselt).
read moreCoworking pioneer Silversquare opened its ninth location in Belgium, in the northern quarter of Brussels, in early March 2023. The company follows the same strategy each time: a unique coworking location in collaboration with a local artist. Silversquare believes in the power of inspiring environments to foster creativity, innovation and better entrepreneurship. For the Brussels North location, they collaborated with Lous and The Yakuza, an eccentric Congolese-Rwandan singer-songwriter, rapper and creative all-rounder.
read moreAs an internationally renowned auction house, Sotheby's has long since ceased to be an unknown name. In Brussels, this global player has set up its gallery and offices on the prestigious Avenue Louise. February 2023 was an artistic highlight. A rare painting by Peter Paul Rubens, estimated to be worth between $20 and $30 million, returned to Belgium for the first time in 200 years. Sotheby's Belgium was honoured to unveil the painting to the public before it went to New York for auction.
read moreAviko is Europe's market leader in potato products and among the world's top five potato processing companies. It has built an eight-hectare plant in the fields of West Flanders that produces more than enough fries to serve every Belgian a portion of fries every week. So it should be no surprise that this was one of the most intensive cases of 2022.
read moreBobex is the most significant bid comparator in Belgium and describes itself as a matchmaker between contractors and clients. In September and October, rising energy prices were a hot topic in the media, which also entailed more expensive renovation costs. We connected Bobex with this topic because the company has a lot of data on the sale of building materials. We know that journalists need data to substantiate their articles so we made Bobex relevant by linking their data to current events.
read moreFebelfin, the Federation of the Belgian Financial Sector, launched an awareness campaign to make young people and their parents aware of the dangers of online fraud. It was up to us to generate media attention for this campaign.
read more
