Welcoming Bel to the Brum Smith portfolio

With the arrival of Bel, the company behind iconic brands such as La Vache qui Rit and Babybel, we are further expanding our food and retail portfolio. Our collaboration will focus on brand and corporate PR, crisis management, CEO profiling, and much more. All with a specific focus on responsible snacking and dairy products.

What excites us most about this partnership?

Our team is particularly excited by our familiarity with Bel and their impressive portfolio. We see a unique opportunity in their product range, which is remarkably diverse yet so cohesive. On one hand, you have a global powerhouse like La Vache qui rit; on the other, you have Maredsous, a brand with deep Belgian roots. This balance between international scale and local heritage makes Bel the perfect partner for an agency that likes Belgian icons.

Follow us on LinkedIn to see how this partnership takes shape: https://www.linkedin.com/company/28531690/admin/dashboard/