Zyzo

The team behind Zyzo, a tablet for seniors designed and engineered in Belgium, called on Brum Smith to help with the launch on the Belgian market. Creativity was key, as marketing & communications budgets were limited, and brand awareness and reputation almost non-existent. We teamed up with one of our partners to propose an integrated 360° marketing & public-relations campaign, consisting of social-media advertising, media relations and influencer marketing.

The results were tremendous: quality articles in local and national media, including TV, lots of stories and posts from lifestyle influencers who agreed to work with us in exchange for a Zyzo, and an impactful social-media advertising campaign on Facebook & Instagram.